shmem_setup_file(): use d_alloc_pseudo() instead of d_alloc()

Note that provided ->d_dname() reproduces what we used to get for
those guys in e.g. /proc/self/maps; it might be a good idea to change
that to something less ugly, but for now let's keep the existing
user-visible behaviour

Signed-off-by: Al Viro <viro@zeniv.linux.org.uk>