checkpatch: handle string concatenation in simple #defines

Adjacent strings indicate concatentation, therefore look at identifiers
directly adjacent to literal strings as strings too.  This allows us to
better detect the form below and accept it as a simple constant:

    #define pr_fmt(fmt) KBUILD_MODNAME ": " fmt

Signed-off-by: Andy Whitcroft <apw@canonical.com>
Cc: Joe Perches <joe@perches.com>
Signed-off-by: Andrew Morton <akpm@linux-foundation.org>
Signed-off-by: Linus Torvalds <torvalds@linux-foundation.org>