RDMA/ulp: Use dev_name instead of ibdev->name

These return the same thing but dev_name is a more conventional use of the
kernel API.

Signed-off-by: Jason Gunthorpe <jgg@mellanox.com>
Reviewed-by: Steve Wise <swise@opengridcomputing.com>
Reviewed-by: Sagi Grimberg <sagi@grimberg.me>
Reviewed-by: Dennis Dalessandro <dennis.dalessandro@intel.com>