arm64: Set UTS_MACHINE in the Makefile

The make rpm target depends on proper UTS_MACHINE definition.  Also, use
the variable in arch/arm64/kernel/setup.c, so that it's not accidentally
removed in the future.

Reported-and-tested-by: Fabian Vogt <fvogt@suse.com>
Signed-off-by: Michal Marek <mmarek@suse.com>
Signed-off-by: Will Deacon <will.deacon@arm.com>