[SCSI] fcoe: fix incorrect use of struct module

This structure may not be defined if CONFIG_MODULE=n, so never deref
it.  Change uses of module->name to module_name(module) and corrects
some dyslexic printks and docbook comments.

Reported-by: Randy Dunlap <randy.dunlap@oracle.com>
Cc: Robert Love <robert.w.love@intel.com>
Signed-off-by: James Bottomley <James.Bottomley@HansenPartnership.com>