e1000e: support new PBA format from EEPROM

Provide support to e1000e for displaying the new format of the PBA found
in the EEPROM.  The unique PBA identifier is no longer restricted to
hexadecimal numbers and must now be read and displayed as a string.

Signed-off-by: Bruce Allan <bruce.w.allan@intel.com>
Tested-by: Jeff Pieper <jeffrey.e.pieper@intel.com>
Signed-off-by: Jeff Kirsher <jeffrey.t.kirsher@intel.com>