scsi: add SPC-3 command definitions

SPC-3 defines SERVICE ACTION IN(12), SERVICE_ACTION OUT(12),
SERVICE ACTION OUT(16), and SERVICE ACTION BIDIRECTIONAL.
And READ MEDIA SERIAL NUMBER has long since been deprecated.
So update callers to refer to the new cdb name.

Signed-off-by: Hannes Reinecke <hare@suse.de>
Tested-by: Robert Elliott <elliott@hp.com>
Reviewed-by: Robert Elliott <elliott@hp.com>
Signed-off-by: Christoph Hellwig <hch@lst.de>