kbuild: Print errors to stderr

... at least in the top-level Makefile and scripts/link-vmlinux.sh.
There are some more instances of the 'echo <error>; exit 1' pattern in
some arch Makefiles and kconfig.

Reported-by: Linus Torvalds <torvalds@linux-foundation.org>
Signed-off-by: Michal Marek <mmarek@suse.cz>