drivers/net/rionet.c: fix ethernet address macros for LE platforms

Modify Ethernet addess macros to be compatible with BE/LE platforms

Signed-off-by: Alexandre Bounine <alexandre.bounine@idt.com>
Cc: Chul Kim <chul.kim@idt.com>
Cc: Kumar Gala <galak@kernel.crashing.org>
Cc: Matt Porter <mporter@kernel.crashing.org>
Cc: Li Yang <leoli@freescale.com>
Cc: <stable@kernel.org>		[2.6.39+]
Cc: <stable@vger.kernel.org>
Signed-off-by: Andrew Morton <akpm@linux-foundation.org>
Signed-off-by: Linus Torvalds <torvalds@linux-foundation.org>