x86: do not use $(ARCH) when not needed

For x86 ARCH may say i386 or x86_64 and soon x86.
Rely on CONFIG_X64_32 to select between 32/64 or just
hardcode the value as appropriate.

Signed-off-by: Sam Ravnborg <sam@ravnborg.org>
Cc: Thomas Gleixner <tglx@linutronix.de>
Cc: Ingo Molnar <mingo@redhat.com>
Cc: "H. Peter Anvin" <hpa@zytor.com>