media: media-request: update documentation

Various clarifications and readability improvements based on
Laurent Pinchart's review of the documentation.

Signed-off-by: Hans Verkuil <hans.verkuil@cisco.com>
Reviewed-by: Tomasz Figa <tfiga@chromium.org>
Acked-by: Sakari Ailus <sakari.ailus@linux.intel.com>
Signed-off-by: Mauro Carvalho Chehab <mchehab+samsung@kernel.org>