x86/earlyprintk: Clean up pciserial

While working on a GRUB patch to support PCI-serial, a number of
cleanups were suggested that apply to the code I took inspiration from.

Signed-off-by: Peter Zijlstra (Intel) <peterz@infradead.org>
Acked-by: Bjorn Helgaas <bhelgaas@google.com>   # pci_ids.h
Reviewed-by: Greg Kroah-Hartman <gregkh@linuxfoundation.org>
Link: https://lkml.kernel.org/r/YwdeyCEtW+wa+QhH@worktop.programming.kicks-ass.net