geneve: cleanup hard coded value for Ethernet header length

Use ETH_HLEN instead and introduce two new macros: GENEVE_IPV4_HLEN
and GENEVE_IPV6_HLEN that include Ethernet header length, corresponded
IP header length and GENEVE_BASE_HLEN.

Signed-off-by: Alexey Kodanev <alexey.kodanev@oracle.com>
Signed-off-by: David S. Miller <davem@davemloft.net>