ethtool: add compat for flash update

If driver does not support ethtool flash update operation
call into devlink.

Signed-off-by: Jakub Kicinski <jakub.kicinski@netronome.com>
Acked-by: Jiri Pirko <jiri@mellanox.com>
Signed-off-by: David S. Miller <davem@davemloft.net>