ARC: [BE] Select correct CROSS_COMPILE prefix

This allows CONFIG_CPU_BIG_ENDIAN=y to build correctly out of the box,
w/o any other tweaks.

Cc: Noam Camus <noamc@ezchip.com>
Cc: Alexey Brodkin <abrodkin@synopsys.com>
Cc: Anton Kolesov <akolesov@synosys.com>
Signed-off-by: Vineet Gupta <vgupta@synopsys.com>