lightnvm: refactor and change vendor id for qemu

The QEMU NVMe implementation uses Intel vendor, Intel device id, and the
first vendor specific byte to identify a LightNVM compatible nvme
instance.

Instead of using the Intel specific, use a preallocated from CNEX Labs
instead. This lets us uniquely identify a QEMU lightnvm device without
breaking other vendor specific work in the qemu device driver.

Reported-by: Christoph Hellwig <hch@infradead.org>
Signed-off-by: Matias Bjørling <m@bjorling.me>
Signed-off-by: Jens Axboe <axboe@fb.com>