powerpc: Make CPU selection logic generic in Makefile

At the time being, when adding a new CPU for selection, both
Kconfig.cputype and Makefile have to be modified.

This patch moves into Kconfig.cputype the name of the CPU to me
passed to the -mcpu= argument.

Signed-off-by: Christophe Leroy <christophe.leroy@c-s.fr>
Reviewed-by: Nicholas Piggin <npiggin@gmail.com>
[mpe: Rename the option to TARGET_CPU to echo the gcc documentation]
Signed-off-by: Michael Ellerman <mpe@ellerman.id.au>