ima: refactor ima_init_policy()

This patch removes the code duplication in ima_init_policy() by defining
a new function named add_rules(). The new function adds the rules to the
initial IMA policy, the custom policy or both based on the policy mask
(IMA_DEFAULT_POLICY, IMA_CUSTOM_POLICY).

Signed-off-by: Nayna Jain <nayna@linux.ibm.com>
Signed-off-by: Mimi Zohar <zohar@linux.ibm.com>