netfilter: ipvs: switch hook PFs to nfproto

This patch is a cleanup. Use NFPROTO_* for consistency with other
netfilter code.

Signed-off-by: Alban Crequy <alban.crequy@collabora.co.uk>
Reviewed-by: Javier Martinez Canillas <javier.martinez@collabora.co.uk>
Reviewed-by: Vincent Sanders <vincent.sanders@collabora.co.uk>
Signed-off-by: Pablo Neira Ayuso <pablo@netfilter.org>