samples/bpf: Allow building with custom bpftool

samples/bpf build its own bpftool boostrap to generate vmlinux.h as well
as some BPF objects. This is a redundant step if bpftool has been
already built, so update samples/bpf/Makefile such that it accepts a
path to bpftool passed via the BPFTOOL variable. The approach is
practically the same as tools/testing/selftests/bpf/Makefile uses.

Signed-off-by: Viktor Malik <vmalik@redhat.com>
Signed-off-by: Daniel Borkmann <daniel@iogearbox.net>
Link: https://lore.kernel.org/bpf/bd746954ac271b02468d8d951ff9f11e655d485b.1698213811.git.vmalik@redhat.com