IMA: support for per policy rule template formats

Admins may wish to log different measurements using different IMA
templates. Add support for overriding the default template on a per-rule
basis.

Inspired-by: Roberto Sassu <roberto.sassu@huawei.com>
Signed-off-by: Matthew Garrett <mjg59@google.com>
Signed-off-by: Mimi Zohar <zohar@linux.ibm.com>