selftests/bpf: Allow substituting custom vmlinux.h for selftests build

Similarly to bpftool Makefile, allow to specify custom location of vmlinux.h
to be used during the build. This allows simpler testing setups with
checked-in pre-generated vmlinux.h.

Signed-off-by: Andrii Nakryiko <andriin@fb.com>
Signed-off-by: Alexei Starovoitov <ast@kernel.org>
Acked-by: Yonghong Song <yhs@fb.com>
Link: https://lore.kernel.org/bpf/20200630004759.521530-2-andriin@fb.com