nfp: devlink: include vendor/product info in serial number

The manufacturing team requests we include vendor and product
in the serial number field, as the serial number itself is not
unique across manufacturing facilities and products.

Signed-off-by: Jakub Kicinski <jakub.kicinski@netronome.com>
Reviewed-by: Dirk van der Merwe <dirk.vandermerwe@netronome.com>
Acked-by: Jiri Pirko <jiri@mellanox.com>
Signed-off-by: David S. Miller <davem@davemloft.net>