kbuild: deb-pkg: split debian/rules

debian/rules is generated by shell, but the escape sequence (\$) is
unreadable.

debian/rules embeds only two variables (ARCH and KERNELRELEASE).

Split them out to debian/rules.vars, and check-in the rest of Makefile
code to scripts/package/debian/rules.

Signed-off-by: Masahiro Yamada <masahiroy@kernel.org>
Tested-by: Nathan Chancellor <nathan@kernel.org>
Reviewed-by: Nicolas Schier <nicolas@fjasle.eu>