selftests/bpf: Split SAN_CFLAGS and SAN_LDFLAGS

Memory Sanitizer requires passing different options to CFLAGS and
LDFLAGS: besides the mandatory -fsanitize=memory, one needs to pass
header and library paths, and passing -L to a compilation step
triggers -Wunused-command-line-argument. So introduce a separate
variable for linker flags. Use $(SAN_CFLAGS) as a default in order to
avoid complicating the ASan usage.

Signed-off-by: Ilya Leoshkevich <iii@linux.ibm.com>
Signed-off-by: Andrii Nakryiko <andrii@kernel.org>
Link: https://lore.kernel.org/bpf/20230210001210.395194-4-iii@linux.ibm.com